Innovations in technology has majorly created a buzz in the retail sector, particularly in the furniture industry which is on an edge to embrace the latest technological innovations. As the furniture industry switches from physical stores to web stores, it is currently relying more on digital tools that not just offer great consumer experience but also a higher level of connectivity between the user and brand.
Visualization is paramount in content creation covering every aspect of the image from reflections to the surface of a material.
Here go the top 5 applications of 3D technologies for the furniture industry:
The excitement about augmented reality will not simply stop mounting in the near future and furniture industry is no exception to this. In 2017, Apple introduced iOS 11 with embedded ARkit, which empowers the augmented reality apps. Augmented Reality has completely changed the perception of people towards online furniture purchase. With AR, consumers can interact with products like never before which leads to more engagement and gives them confidence to make more online purchases. According to Centric Digital retail study on US customers, 60% people want to shop furniture using AR.
One of the examples of AR is Pottery Barn’s 3D Room View app which lets you to create an augmented reality view of their space and customize the furniture as per the requirements.
More than being an interactive tool that can excite customers, AR can help in business in many ways. It provides users the ability to virtually try out furniture in their home whereas in past, consumer needed to make sure that their measurements were right enough to buy the furniture and see how it goes with their home and decor. Oftentimes, customers did not like how a purchased furniture looks in their space which led to returns and lower the profit margins for retailers. With the use of AR, consumers’ confidence in the products increased multi-fold and this is significantly decreasing the number of returns.
Virtual reality is a computer simulated reality that merges technology and design to create an immersive environment that gives users a unique feel like they truly entered into a different environment. VR is quickly evolving within the furniture industry as well. To fascinate the online users and provide them a whole different online shopping experience, along with augmented reality, furniture industry is working on using virtual reality.
Recently, marxentlabs.com implemented Virtual Reality in their stores that successfully combines the technology and the human touch. Powered by Marxent’s 3D Cloud and VR solution, customers are able to design their spaces on an Apple device and using a VR headset they can engage themselves into the space and make furniture placements in their space. Users can virtually try out products, without worrying about if the chosen product is the ideal one for their home and will ultimately help in reducing return rate of products.
3D animation is a technology that is responsible for creating moving pictures in a digitized 3D environment. These pictures create an illusion of motion and does not need real objects and uses modelled and rendered products instead.
Animation can prove beneficial for furniture industry in many ways. Firstly, as moving pictures grab attention easily as compared to static ones. Secondly, it can showcase the objects from every possible angle, as customers are able to rotate 3D models, zoom in and out. Animation can be used as a good medium for giving products a selling story, as storytelling always works better in motion.
Embracing technology has become inevitable to sustain these days, especially for the furniture market, as competition is getting stiffer with time. To become successful, ecommerce sites need to display high resolution visualisations for the products being sold. Computer Graphics Imagery can be used to create dynamic images where image details can be modified as per the requirement.
Furniture created using 3D can be used either by white backdrop or in interior mode, which eliminates the need of hiring a professional photographer and renting studios etc. This also saves time and cost required in making a real model. Clients can virtually walk through the interiors and visualise how the furniture would complement with their overall decor. It can be visualized in 3D space with photorealistic effect.
3D viewer gives an insightful utilization of space and is used to showcase real-time environment. 3D viewer is a spherical video that allows the viewer to explore products from all directions, as a result customers can see a detailed and impactful visuals, although there are constrains to interact with product or move through the images.
360 Viewer technology can help furniture industry to help their customer visualise products on websites. By incorporating 360 degrees view, customers can assess every detail and are able to explore the product better. Getting a detailed view of the quality and design of the product helps them make an informed decision and there is a fair possibility of making purchases, which helps in making a significant increase in sales of the company.
With the use of latest innovations, customer experience for online furniture are continuously improving these visualisation applications can help furniture players to differentiate themselves from their competitors and allowing them to stay ahead of the curve.
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