Top 5 Reasons e-Commerce Players Should Invest in 3D Technology

Posted by SuperDNA3Dlab on Nov 30, 2018 11:10:11 AM

3D has come a long way from being a fictional technology to a reality.

For e-Commerce industry, 3D has turned out to be a drastic makeover as 3D has transformed the eCommerce by changing the way people shop online for good. From the industry behemoths to the new comers – everyone is talking about it.

According to Statista, e-Commerce has reached to $2.3 trillion in 2017 and is expected to reach to $4.8 trillion by 2021. . In this recklessly growing industry where visuals play a significant role in product showcasing, 3D is no more a choice but a necessity for your e-Commerce business.    

Here go the top 5 key reasons an e-Commerce company should invest in 3D:

  1. Transforms buying experience

Today’s buyers prefer to explore and feel the product online – before they make a buying decision.  3D enables them to interact with products, dynamically. By using 3D images of a product, one allows the buyer to visualize the product by rotating it in 360 degrees, apply customized colours of product in real time, to get a fair idea of how it actually looks. All this is possible by using 3D imaging.  Technology like AR empowers customers to place a virtual product at their homes and see if it suits the surroundings and usability. As 3D technologies help customers perceive a product as it is and visualize how it actually woks, this makes them shop with confidence and interestingly, it reduces the chance of product returns significantly.

  1. Affordable Photorealistic Images to Reduce Expenses

If the photos of your products for the catalogues and websites are currently shot through conventional photography, then 3D product modelling can substitute it entirely. 3D modelling software can create objects which are hard to be differentiated from photographed images. Moreover, if you’re shooting furniture pictures in a studio, you need to create a real-life environment by arranging everything – from the real product to the supporting devices, which makes the photography expensive. You can get multiple 3D products created in the same investment of one professional photo shoot. Besides, 3D modelling is capable of uplifting your visual merchandise at a reasonable cost of investment.

  1. Tests Products prior to Designing

Imagine getting feedback on your product from your prospective customers before actually manufacturing it. 3D makes it possible! 3D technologies allow sellers to create realistic images of products before actually designing them and get customers’ responses on them. One can upload and test these images at various social media platforms and get to know which one is gaining popularity among the users. This way, new products get tested without actually being created while reducing the cost of design iteration, which would have not been possible prior to 3D technologies.

  1. Complements Marketing and Sales

3D technologies help companies in the product storytelling and visual communication substantially. Modern buyers do not like the idea of reading a plain text but would like to look at an exciting visual.. Such realistic images help in providing visual delight that can encourage buyers to click and go to the product page. It finally leads to increase in the sales. As 3D images make customers reachable to each and every detail and they can explore the product, there is more possibility of making purchases and thus making a significant increase in sales of the company.

  1. Equips Businesses to Stay Ahead of the Curve

With the advancement in technology, most of the ecommerce companies are giving options to customers to engage with the product. Early adopters of the 3D technologies can differentiate themselves from their competitors and will always stay a step ahead of others. Today’s customers are tech-savvy and visual-loving, and in order to cater them, businesses must embrace and implement 3D technologies like AR, 3D animation and CGI etc.


As 3D technologies continue to gain more popularity and adoption by offering tangible advantages to the e-Commerce companies to delight their customers and provide them a personalized shopping experience, it will continue to remain one of the hottest investment areas for the industry. With numerous application of 3D modelling, animation, CGI and AR around, 3D technologies are omnipresent and evidently a pivotal catalyst in driving revenue for a modern business.  

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Topics: e-Commerce, Augmented Reality, 3D Technology, 3D product modelling