How Product Customization Helps In Increasing e-Commerce sales

Posted by Superdna on Feb 12, 2019 5:17:32 PM
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Recent developments in technology have been impacting the e-Commerce industry growth massively and there are multiple factors that catalysed the growth.

Among them, 3D has been one of the most influencing factors and a huge area of investments for the e-Commerce players.

No wonder, online shopping inherently brings several challenges to buyers as it lacks the ‘touch and feel’ factor. However, many of the shortcomings have been addressed and solved by the modern 3D Technologies. 3D gives online buyers a similar experience of a physical stores, from exploring the product from multiple angles and seeing how it looks on one’s body or a specific environment.

One of the major concerns for an online buyer is the lack of options for a particular product. For instance, most of the time a buyer looks for a particular product in his desired colour and finds the one similar to his need but with different colors.

Mr. John, a buyer visited a web store to purchase a sofa. He finds one of the products suitable up to some extent while some of his requirements like fabric or colour of sofa do not match.

Mr. John called the customer service centre to enquire about the product and Mr. Lewis picked up the call.

“I want to enquire more about the product “abc”. Is there any option available with different fabric texture and colour?” asks Mr John.

“We have many products similar to this, but the same model is not available in other colour” said Mr. Lewis

Eventually, Mr. John does not get the product of his choice and ends up visiting another web store where finds the options to customise the sofa with different colour and fabric. The store simply allowed him to customize the product and a sale was made!

Personalisation is important as it gives customers a feel that their interests are being taken into account. E-Commerce companies lose a good chunk of customers every year due to the lack of product customization and with latest technologies, it’s easier to allow a customer to choose the product of his choice and later actually create it and deliver.

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Solution to this issue:

If e-Commerce companies can get their assets converted into 3D, which gives buyers an option to try multiple color and fabric combination on products and decide which one they like the most. To create such custom model, 3D models ids are usually designed. For example, to create a sofa in 3D, firstly a 3D model of sofa is created and then that 3D model is unwrapped which is followed by creating the number of textures for a particular model. The textures created are showcased on the website which buyers customize to design a custom model for themselves.

 

Process of designing customized models:

Step 1: Sofa with multiple colors

Step 2: Create a 3D model of sofa

Step 3: Unwrapping of 3D model

Step 4: Different textures are to be created

Step 5: Combination of 3D model and textures with the help of configurator.

 

How SuperDNA can help you?

The way 3D visualizations are revolutionizing the e-Commerce market, this process can surely help in attracting a huge number of new customers by offering product customization. We at SuperDNA makes every possible effort to deliver the highest quality products which can add value to our customers’ business.

To know more, how CGI can help you in expanding your outreach, Click here

Topics: 3D Technology, e-Commerce, 3d, SuperDNA, 3D product modelling, Custom models