The e-Commerce industry has recklessly grown in the past decade and there has been multiple factors that catalyzed the growth.
Among the top ones, 3D has been pivotal and one of the biggest areas of investments for the e-Commerce players - from start-ups to industry giants. It has changed the way products are showcased in the digital arena for good. 3D innovations has empowered online buyers to assess a product like they are shopping in physical stores. Right from checking out the product from multiple angles, with different colors, shades and background on it to demonstrating how it actually works in the real world, 3D has got you covered.
Here are few significant and widely used 3D technologies that are employed by the e-Commerce players worldwide:
3D Modelling :
It is a fundamental stage of creating a 3 dimensional representation of a product in computer graphics technology. Products of high quality can be created by using 3D modelling. According to researchandmarkets.com, Global 3D modelling market is expected to grow at a CAGR of 21.75% and reach a total market size of US$17.292 billion by 2023, increasing from US$5.310 billion in 2017. This shows the demand of this technology and how widely it’s being adopted in the market.
Lot of product returns happens in e-Commerce as the actual product turns out to be different in looks than the one shown in the shopping portal, as a result it harms the reputation of the e-commerce brand. With 3D technologies, one can create models that give a fair idea about the product and hence avoid shopper's disappointment.
3D Rendering :
Rendering is a representation of modelled objects in a form of a still image or animation from an artistic point of view. Rendering process begins when a 3D wireframe and eventually it goes to become an image that looks real. 3D rendering has a significant role to play when it comes to e-Commerce businesses, especially for the furniture industry. This technique has rectified the process of creating actual model designs which results in wastage of time and money. Nowadays, customers are shown a photo-realistic view of the final product. Rendering has made the presentation of design easier as it provides the product a realistic look.
Rendering is a representation of modelled objects in a form of a still image or animation from an artistic point of view. Rendering process begins when a 3D wireframe and eventually it goes to become an image that looks real. 3D rendering has a significant role to play when it comes to e-Commerce businesses, especially for the furniture industry. This technique has rectified the process of creating actual model designs which results in wastage of time and money. Nowadays, customers are shown a photo-realistic view of the final product. Rendering has made the presentation of design easier as it provides the product a realistic look. As the result of rendering, images come out almost indistinguishable when compared with the original photo, and it can save the amount spent on professional photo shoot. Talking about the potential of the technology, according to research by Grand View Research Inc., 3D rendering market will be expected to grow to$5.63 billion with annual growth rate of 22.5% during (2018-2025) forecast period.
Computer-generated imagery :
Computer-generated imagery makes use of computer graphics to create 3D images and special effects to make them look larger than life. After creating the basic graphics, next step consists of making it look real and in order to make it look real, special attention is paid to details like texture, lighting, and color. These are the details that make animation actually look real.
CGI allows users to create product photo shoots in a short period of time, where the outcome usually is even more realistic than real-life photos. Traditional methods of photo shoot is way far costly than creating a CGI. One can get multiple images in the same price of one professional photo shoot.
3D Animation :
3D animation is a technology that is responsible for creating moving pictures in a digitized 3D environment. These pictures create an illusion of motion. 3D animation don’t need real objects instead it uses product modelling. A 3D designer knows how to create a photo realistic animations that will capture the attention of the audience. According to Statista, the global animation market is estimated to be worth 270 billion U.S. dollars by 2020.
3D animation is helpful in creating engaging content. Internet consists of 80% traffic accountable for videos as web surfers love to see more of video content because it keeps them engage and moreover they don’t need any effort to watch it. A HubSpot survey reveals, contents of video are more memorized to 43% people than texts which is 18%. 3D animation helps in increasing sales because it gives a clear view to the user about how a product works or operates in a real world environment.
3D Viewer :
3D viewer gives you an insightful utilization of space and being utilized to showcase real-time environment. As a result one gets to see a detailed and highly impactful visual results.
By incorporating 360 degrees view, customers are reachable to every detail and are able to explore the product better. Clients are able to get detailed view of quality and design of the product. This helps them in making an informed decision and there is a fair possibility of making purchases and thus making a significant increase in sales of the company.
Augmented Reality :
AR blends the real world environment with virtual world and is changing the way people shop and engage with products online. AR allows people to try customized products in their home environment and see how it looks in real life usage. According to a study on US consumers, it is found that more than 60% of consumers want to shop furniture by using AR.
Initially, people needed measurements to buy furniture and have to guess if furniture suits their home or not. With AR, customers do not need all these exercises, as they can try all the selected furniture and choose the best one that suits their environment.
AR creates a curiosity among the users and keeps them engaged with different options like colors, models etc. If customers come across the best match for their homes, chances are more that they will buy the product. Apart from other benefits, AR offers marketing opportunities, it allows businesses new ways to promote the brand, provides product information to the customers, offers helpful 3D experiences to users which automatically attract more customers.
With innovative applications of 3D technologies, the e-Commerce industry has been aiming towards a brighter future where more productive and futuristic designs will be developed. By using 3D technologies, one can enhance the quality of showcasing and storytelling. One can stay within the comfort zone and continue using the conventional ways or simply embrace 3D technologies and take their business to the next level.
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