The e-Commerce industry worldwide has massively grown in the past decade and 3D played a significant role in reshaping the buying experience.
3D Technologies empower online buyers to assess a product like they are shopping in physical stores. Right from checking out the product from multiple angles, with different colors, shades and background on it to demonstrating how it actually works in the real world, 3D allows you to showcase your products the way you want. 3D is also one of the cost-efficient options to generate marketing materials for your products and services.
Choosing the right partner for implementing your 3D technologies is crucial for your success. Here are five mistakes businesses must avoid while choosing their 3D partner:
- Not understanding the Tools:
Levels-Of-Detail (LOD) concept indicates how much 3D data is to be surveyed and how much details are needs to be modeled. Detail which are captured in a 3D model geometrically and attribute wise are referred to as the level of detail.
There are three Levels-Of-Detail (LOD), LOD1 is used for hard surface objects for which the Poly count should be lower. In this phase, details such as bolts, screws etc. can be omitted from the model. This is can be used as 20-20 CAD Symbol. LOD 2 is used for alpha based stitching objects which are used in VR/AR visualizations / game engines whereas LOD 3 (High Poly) is used for creating photorealistic room scene renderings.
Vendor must be familiar about the use of different LODs, if there is no proper knowledge regarding the use of detailing, you cannot meet the needs of the clients.
- Not understanding the Current Assets:
Sometimes, companies fail to understand what 3D assets they already have and where to use those assets. Reusing assets multiple times can help a company in saving time as well as money. Whenever a manufacturer creates a product, they also create 3D drawing for the same product. So, whenever any eCommerce company buys any product from manufacturer, they can also purchase 3D drawings of the model as well. But generally people do not buy such models and as a result they get wasted. Companies need to work on creating 3D models for the product. For example, one can utilize the CAD drawing or images they already have rather than starting from the scratch.
- Not evaluating and choosing the Right Strategy:
With the rise in technology innovations that offer numerous possibilities, business often have hard times deciding which 3D technology to invest in? There are technologies like AR which allows users to virtually try out furniture in their home and see how it goes with their home and decor. Technology like animation can prove beneficial for furniture, as moving pictures grab attention easily as compared to static ones also it can showcase the objects from every possible angle. Another technology CGI can be used to create dynamic images where image details can be modified as per the requirement. Incorporating 360 degrees view can help customers to assess every detail and help in providing a detailed view of the quality and design of the product helps them make an informed decision. Whereas, with the use of Virtual reality, users can use VR headset to engage themselves into the space and make furniture placements in their space. Users can virtually try out products, without worrying about if the chosen product is the ideal one for their or not. These are the various technologies out of which e-Commerce can choose the one which suits their needs.
- Working with a company having Limited Expertise:
Like any other areas of expertise, experience matters the most in 3D technologies as well. While choosing a firm as your 3D partner you need to assess their expertise and their work experience with different organisations. Knowing that a company has already done projects for giant companies can speak a volume about the reputation and expertise. An ideal vendor will understand your business goals clearly and take care of your end-to-end 3D implementations, while letting you focus on your core business.
- Prioritize products which need to be Migrated First.
While investing in 3D it is important to choose that which products should go first. Instead of considering the entire product line, they need to evaluate the products that really need to be transformed into 3D. Secondly, companies should calculate their ROI and prioritize designing only the products that bring them maximum returns. Creating 3D models for all the products at once may not be a wise approach, as it comes with a significant risk and enormous investment.
The advent of newer 3D technologies in the market gives rise to more and more companies built around them. As an e-commerce company you need to find someone who can understand your business vertical well, has the right technology expertise and capable to help you achieve your 3D goals.
We at SuperDNA bring our years of experience with 3D for the e-Commerce industry to build solutions that transform businesses. We carry a vast experience of creating more than 15,000+ assets for the renowned e-Commerce brands. SuperDNA solely focuses on e-Commerce and houses one of the best 3D specialized professionals and AI/AR experts, who help you not just in developing the right 3D strategy for your business but also guide you to execute it properly.
To know more, how you find an ideal 3D partner, Click here